Journalism and PR : unpacking 'spin', stereotypes and media myths /
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a...
Пълно описание
| Основен автор: |
Macnamara, Jim, (Author) |
| Формат: |
Книга
|
| Език: |
English
|
| Публикувано: |
New York :
Peter Lang,
[2014]
|
| Предмети: |
|