Journalism and PR : unpacking 'spin', stereotypes and media myths /
The interrelationship between journalism and public relations (PR) is one of the most contentious in the field of media studies. Numerous studies have shown that 50-80 per cent of the content of mass media is significantly shaped by PR. But many editors, journalists, and PR practitioners engage in a...
| Основен автор: | Macnamara, Jim, (Author) |
|---|---|
| Формат: | Книга |
| Език: | English |
| Публикувано: |
New York :
Peter Lang,
[2014]
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| Предмети: |
Съдържание:
- The contentious relationship between journalism and PR
- Understanding journalism
- Understanding public relations
- What 20 years of practice and case studies reveal
- What 100 years of media research reveals
- Journalism and PR today: an international qualitative study
- Future directions for journalism, PR and the public sphere
- Summary of conclusions and recommendations.