Case study: Subway Restaurants how a 17-year old built the #1 restaurant chain in the world through franchising /
In 1965, Fred DeLuca borrowed $1,000 from his neighbor Dr. Pete Buck and started a little sub shop so he could make enough money to go to medical school. The chain grew slowly a first to 16 stores, then took off with the introduction of franchising: 5,000 stores, 25,000 stores, to 38,000 stores ......
| Автор-организации: | Young & Successful Media Corp. |
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| Други автори: | Kushell, Jennifer., DeLuca, Fred., Buck, Pete. |
| Формат: | DVD |
| Език: | English |
| Публикувано: |
[Marina Del Rey, CA] :
Young Entrepreneurs Network,
2012.
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| Предмети: |
| Резюме: |
In 1965, Fred DeLuca borrowed $1,000 from his neighbor Dr. Pete Buck and started a little sub shop so he could make enough money to go to medical school. The chain grew slowly a first to 16 stores, then took off with the introduction of franchising: 5,000 stores, 25,000 stores, to 38,000 stores ... and still growing. The next big goal: 100,000 stories. This is the story of how Subway was born, how it became the #1 restaurant chain in the world, and how it plans to stay on top. |
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| Описание на библ. документ: |
The Subway Case Study is the first corporate documentary to explore a myriad of fundamental concepts critical to understanding business, entrepreneurship, and franchising using Subway Restaurants, the largest restaurant chain in the world, as a case study. |
| Физически характеристики: |
1 videocassette (80 min.) : sd., col. ; 1/2 in. |