Practical marketing research /
| Основен автор: | Pope, Jeffrey L. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭1993.
|
| Издание: | New, updated ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=2460 |
| Подобни документи: |
Print version::
Practical marketing research. |
Съдържание:
- The role of research in business
- Choosing the interviewing method
- Step by step through a research project
- Solving specific marketing problems
- Research tools
- Working with research companies.