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Review of marketing research. Volume 2 /

Providing state-of-the-art articles by the marketing field's leading researchers and academicians, the volumes in this annual series include approximately 7-8 chapters. Each contribution undergoes a double-blind review process, and each volume represents an across-the-board view of the wide ran...

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Други автори: Malhotra, Naresh K.
Формат: Електронна книга
Език: English
Публикувано: Armonk, N.Y. : M.E. Sharpe, ℗♭2006.
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Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199804
Подобни документи: Print version:: Review of marketing research. Volume 2.