Корично изображение Електронна книга

Multicultural marketing : selling to a diverse America /

Основен автор: Rossman, Marlene L.
Формат: Електронна книга
Език: English
Публикувано: New York : Amacom, ℗♭1994.
Предмети:
Market segmentation > United States.
Minority consumers > United States.
BUSINESS & ECONOMICS > Marketing > Research.
Market segmentation.
Minority consumers.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=3833
Подобни документи: Print version:: Multicultural marketing.
Съдържание:
  • America's changing face
  • Segmenting a diverse market
  • The importance of culture in marketing
  • Marketing to Hispanics
  • Marketing to Asian-Americans
  • Marketing to African-Americans
  • Diverse America: some other segments.

Подобни библ. документи