Корично изображение Електронен

Latinos, Inc. the Marketing and Making of a People.

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. Yet the increasi...

Пълно описание

Основен автор: Davila, Arlene.
Формат: Електронен
Език: English
Публикувано: Berkeley : University of California Press, 2012.
Предмети:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
BUSINESS & ECONOMICS > Marketing > Research.
HISTORY > Latin America > General.
Market segmentation.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477553
Подобни документи: Print version:: Latinos, Inc. : The Marketing and Making of a People.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=477553
Провери в Paniza Library, AUBG Сигнатура: HF5415.33.U6 D38 2012

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