Корично изображение Електронна книга

Latinos, Inc. : the marketing and making of a people /

Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.

Основен автор: Davila, Arlene M., 1965-
Формат: Електронна книга
Език: English
Публикувано: Berkeley, CA : University of California Press, ℗♭2001.
Предмети:
Hispanic American consumers.
Market segmentation > United States.
Hispanic Americans > Ethnic identity.
Consommateurs americains d'origine latino-americaine.
Segmentation du marche > Etats-Unis.
Americains d'origine latino-americaine > Identite ethnique.
BUSINESS & ECONOMICS > Marketing > Research.
Market segmentation.
Consumenten.
Doelgroepen.
Marketing.
Spaanse Amerikanen.
United States > .
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71470
Подобни документи: Print version:: Latinos, Inc.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71470
Провери в Paniza Library, AUBG Сигнатура: HF5415.33.U6 D38 2001eb

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