Latinos, Inc. : the marketing and making of a people /
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole.
| Основен автор: | Davila, Arlene M., 1965- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Berkeley, CA :
University of California Press,
℗♭2001.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=71470 |
| Подобни документи: |
Print version::
Latinos, Inc. |
| Резюме: |
Both Hollywood and corporate America are taking note of the marketing power of the growing Latino population in the United States. And as salsa takes over both the dance floor and the condiment shelf, the influence of Latin culture is gaining momentum in American society as a whole. |
|---|---|
| Физически характеристики: |
1 online resource (xv, 287 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 259-280) and index. |
| ISBN: |
9780520926363 0520926366 0585419604 9780585419602 0520226690 9780520226692 0520227247 9780520227248 1597347043 9781597347044 |