On the art of writing copy /
"Arguably the best known and most respected advertising copywriter of our time, Herschell Gordon Lewis presents his hard-boiled knowledge of which words sell and which words don't. He combines that knowledge with the unique ability to formulate logical rules enabling anyone to write effect...
| Основен автор: | Lewis, Herschell Gordon, 1926- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
1999.
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| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=28999 |
| Подобни документи: |
Print version::
On the art of writing copy. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=28999 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5825 .L44 1999eb |
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