Quantitative models in marketing research /
"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents t...
| Основен автор: | Franses, Philip Hans, 1963- |
|---|---|
| Други автори: | Paap, Richard. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Cambridge ; New York :
Cambridge University Press,
2001.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=73143 |
| Подобни документи: |
Print version::
Quantitative models in marketing research. |
| Резюме: |
"Recent advances in data collection and data storage techniques enable marketing researchers to study the characteristics of a large range of transactions and purchases, in particular the effects of household-specific characteristics and marketing-mix variables." "This book presents the most important and practically relevant quantitative models for marketing research. Each model is presented in detail with a self-contained discussion, which includes: a demonstration of the mechanics of the model, empirical analysis, real-world examples, and interpretation of results and findings. The reader of the book will learn how to apply the techniques, as well as understand the latest methodological developments in the academic literature." "Pathways are offered in the book for students and practitioners with differing statistical and mathematical skill levels, although a basic knowledge of elementary numerical techniques is assumed."--Jacket. |
|---|---|
| Физически характеристики: |
1 online resource (xiii, 206 pages) : illustrations |
| Библиография: |
Includes bibliographical references (pages 196-201) and index. |
| ISBN: |
0511013019 9780511013010 0511032374 9780511032370 0511119364 9780511119361 9780511753794 0511753799 1280154845 9781280154843 |