Conquering consumerspace : marketing strategies for a branded world /
Welcome to consumerspace, where reality is branded, life and commerce are indistinguishable, and we are what we buy.
| Основен автор: | Solomon, Michael R. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
Amacom,
℗♭2003.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=86803 |
| Подобни документи: |
Print version::
Conquering consumerspace. |
Съдържание:
- Ch. 1.
- Now Entering Consumerspace: Welcome to a Branded World
- Ch. 2.
- How Products Get Their Meaning in Consumerspace
- Ch. 3.
- O Pioneers!: Scanning Global Youth Culture
- Ch. 4.
- Here's Where You Can Stick Your Ad: Customers Talk Back
- Ch. 5.
- From Pawns to Partners: Turning Customers into Codesigners
- Ch. 6.
- Virtual Voices: Building Consumerspace Online
- Ch. 7.
- Disneyfication of Reality: Building Consumerspace Offline
- Ch. 8.
- I Buy, Therefore I Am: Shopping in Consumerspace
- Ch. 9.
- Trouble in Paradise: Culture Jamming in Consumerspace
- Ch. 10.
- Simply, Consumerspace.