Корично изображение Електронна книга

Radio active : advertising and consumer activism, 1935-1947 /

Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.

Основен автор: Newman, Kathy M. 1966-
Формат: Електронна книга
Език: English
Публикувано: Berkeley : University of California Press, ℗♭2004.
Предмети:
Radio advertising > United States > History.
Consumer behavior > United States > History.
Boycotts > United States > History.
Consumer protection > United States > History.
BUSINESS & ECONOMICS > Advertising & Promotion.
Boycotts.
Consumer behavior.
Consumer protection.
Radio advertising.
United States > .
Electronic books.
Electronic books > History.
History.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108514
Подобни документи: Print version:: Radio active.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108514
Провери в Paniza Library, AUBG Сигнатура: HF6146.R3 N48 2004eb

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