Radio active : advertising and consumer activism, 1935-1947 /
Radio Active tells the story of how radio listeners at the American mid-century were active in their listening practices. While cultural historians have seen this period as one of failed reform--focusing on the failure of activists to win significant changes for commercial radio--Kathy M.
| Основен автор: | Newman, Kathy M. 1966- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Berkeley :
University of California Press,
℗♭2004.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=108514 |
| Подобни документи: |
Print version::
Radio active. |
Съдържание:
- Introduction: the dialectic between advertising and activism
- Cultural critics in the age of radio
- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials
- "Poisons, potions and profits": radio activists and the origins of the consumer movement
- Consumers on the march: CIO boycotts, active listeners, and 'consumer time'
- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio
- Washboard weepers: women writers, women listeners, and the debate over soap operas
- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt
- Conclusion: high-class hucksters: the rise and fall of a radio republic.