Корично изображение Електронна книга

Services marketing and management /

Services Marketing and Management covers the core topics of services management in a concise and informative manner. The text: - provides an overview of the characteristics and underlying principles of delivering services in today's marketplace - places these underlying issues in the context of...

Пълно описание

Основен автор: Gilmore, Audrey.
Формат: Електронна книга
Език: English
Публикувано: London ; Thousand Oaks, Calif. : Sage Publications, 2003.
Предмети:
Service industries > Marketing.
Service industries > Management.
Services (Industrie) > Marketing.
Services (Industrie) > Gestion.
BUSINESS & ECONOMICS > Marketing > General.
BUSINESS & ECONOMICS > Distribution.
Dienstverlening.
Marketing.
Management.
Electronic books.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392
Подобни документи: Print version:: Services marketing and management.
Онлайн достъп от Библиотека ”Паница” на Американския университет в България:

http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=251392
Провери в Paniza Library, AUBG Сигнатура: HD9980.5 .G55 2003eb

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