Research on international service marketing : a state of the art /
A truly international perspective emerges on the nature of service marketing across borders, as well as the internationalization strategies of service providers. This volume explores the research in international service marketing through the eyes of scholars from eight different countries on three...
| Други автори: | Pauwels, Pieter., Ruyter, Ko de. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Boston :
Elsevier JAI,
2005.
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| Издание: | 1st ed. |
| Серия: |
Advances in international marketing ;
v. 15. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166632 |
| Подобни документи: |
Print version::
Research on international service marketing. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166632 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD9980.5 .R47 2005eb |
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