New challenges to international marketing /
Volume 20 of "Advances in International Marketing", guest-edited by Professors Sinkovics and Ghauri, addresses the impact on international marketing of major trends in the external and internal environment of the firm: technology-enabled international marketing research, environmental degr...
| Други автори: | Sinkovics, Rudolf R., 1966-, Ghauri, Pervez N., 1948- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Bingley :
Emerald Jai,
2009.
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| Серия: |
Advances in international marketing ;
v. 20. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=293207 |
| Подобни документи: |
Print version::
New challenges to international marketing. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=293207 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415 .N49 2009eb |
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