Managing product innovation /
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
| Други автори: | Woodside, Arch G. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
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| Серия: |
Advances in business marketing & purchasing ;
v. 13. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576 |
| Подобни документи: |
Print version::
Managing product innovation. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.153 .M335 2005eb |
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