Managing product innovation /
Historical research on firm-level innovation behavior results in the following main insight: firm-level decisions focusing on innovations are critical, difficult, and often result in failure to act. While acceptance is widespread among executives that firms must innovate radically as well as increme...
| Други автори: | Woodside, Arch G. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Amsterdam ; Oxford :
Elsevier JAI,
2005.
|
| Серия: |
Advances in business marketing & purchasing ;
v. 13. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=166576 |
| Подобни документи: |
Print version::
Managing product innovation. |
Съдържание:
- Organizing interactive product development / Fredrik von Corswant
- Co-creating successful new industrial networks and products / Magnar Forbord
- The role of personal contacts of foreign subsidiary managers in the co-ordination of industrial multinationals / Ricardo Madureira
- Life-cycle perspective in the measurement of new product development performance / Petri Suomala
- Barriers to strategic innovation in industrial markets / Koen Vandenbempt, Paul Matthyssens
- Upstream and direct influences on new product performance in European high-tech industrial firms / Arch G. Woodside, Gunter Specht, Hans Muhlbacher, Clas Wahlbin.