Business-to-business marketing management strategies, cases, and solutions /
This book provides knowledge and skill-building training exercises in managing marketing decisions in business-to-business (B2B) contexts. The topic coverage is broad and deep. The intent is for the book to help answer four questions: (1) what questions should executives ask when crafting and implem...
| Други автори: | Glynn, Mark S., Woodside, Arch G. |
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| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Bingley, U.K. :
Emerald,
2012.
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| Серия: |
Advances in business marketing & purchasing ;
v. 18. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450152 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=450152 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.13 .B87 2012 |
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