The business of ethnography : strategic exchanges, people, and organizations /
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light no...
| Основен автор: | Moeran, Brian, 1944- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Berg,
2005.
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| Издание: | English ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171685 |
| Подобни документи: |
Print version::
Business of ethnography. |
| Резюме: |
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light not only on social behavior and human relations in general but, more specifically, on the importance of strategic exchange to all business practices. |
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| Физически характеристики: |
1 online resource (xii, 225 pages) |
| Библиография: |
Includes bibliographical references (pages 207-215) and index. |
| ISBN: |
1845207157 9781845207151 9781845201944 1845201949 9781845201951 1845201957 |