Корично изображение Електронна книга

The business of ethnography : strategic exchanges, people, and organizations /

Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light no...

Пълно описание

Основен автор: Moeran, Brian, 1944-
Формат: Електронна книга
Език: English
Публикувано: Oxford ; New York : Berg, 2005.
Издание: English ed.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171685
Подобни документи: Print version:: Business of ethnography.
Съдържание:
  • Introduction: Strategic exchanges
  • Baptized by fire
  • Analysing frames
  • Frames at work
  • Managing impressions
  • Making connections
  • Doing business
  • Exhibition of virtue
  • The art of capitalizing
  • Creative fields
  • Conclusion: The business of ethnography.