The business of ethnography : strategic exchanges, people, and organizations /
Can an anthropologist help us understand the world of business? Armed with this question, veteran anthropologist Brian Moeran embarks on an in-depth study of cultural production and creative industries in Japan. At once the blundering ethnographer and shrewd observer, Moeran is able to shed light no...
Основен автор: | Moeran, Brian, 1944- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Oxford ; New York :
Berg,
2005.
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Издание: | English ed. |
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=171685 |
Подобни документи: |
Print version::
Business of ethnography. |
Съдържание:
- Introduction: Strategic exchanges
- Baptized by fire
- Analysing frames
- Frames at work
- Managing impressions
- Making connections
- Doing business
- Exhibition of virtue
- The art of capitalizing
- Creative fields
- Conclusion: The business of ethnography.