Web campaigning /
| Основен автор: | Foot, Kirsten A. |
|---|---|
| Други автори: | Schneider, Steven M. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Cambridge, Mass. :
MIT Press,
℗♭2006.
|
| Серия: |
Acting with technology.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=176835 |
| Подобни документи: |
Print version::
Web campaigning. |
Съдържание:
- 1. Web campaigning: introduction and overview : Caught in the web ; Defining web campaigning ; Web campaigning, 1994-2004 ; Theorizing web campaigning ; Online structures and web spheres ; Structure of the book
- 2. Tracing practices within a web sphere : Web sphere analysis ; Bounding web spheres ; Web production techniques ; Methods for tracing campaign practices in U.S. electoral web spheres
- 3. Informing : The practice of informing ; Techniques for informing ; Tensions in informing
- 4. Involving : The practice of involving ; Techniques for involving ; Tensions in involving
- 5. Connecting : The practice of connecting ; Techniques for connecting ; Tensions in connecting
- 6. Mobilizing : The practice of mobilizing ; Techniques for mobilizing ; Tensions in mobilizing
- 7. Explaining the adoption of web campaigning practices : Web producers in a social-professional context ; Campaigns in an organizational context ; The web in the context of genre ; The structuring effects of practice ; Shaping web practices
- 8. Web campaigning: implications and trajectory : The future observed ; Summing up web campaigning ; Reflections on web sphere analysis ; Web impacts ; Looking ahead ; The value of practice.