Cover Image eBook

New product development : from initial idea to product management /

Covers the entire process of product development from idea to launch without missing a step!

Main Author: Annacchino, Marc A.
Format: eBook
Language: English
Published: Amsterdam ; Boston, MA : Butterworth-Heinemann, 2003.
Subjects:
Online Access: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=187246
Related Items: Print version:: New product development.