Корично изображение Електронна книга

The pursuit of new product development : the business development process /

Product Development begins with an understanding of market needs, within a sound business model, a well-defined financial strategy, and well-thought-out strategic goals. This new book by industry-expert Marc Annacchino, will help the professional engineer, manager, marketer, and all others who must...

Пълно описание

Основен автор: Annacchino, Marc A.
Формат: Електронна книга
Език: English
Публикувано: Amsterdam ; Boston : Butterworth-Heinemann, ℗♭2007.
Предмети:
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=186121
Подобни документи: Print version:: Pursuit of new product development.