Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused...
| Основен автор: | Imbriale, Robert. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=197890 |
| Подобни документи: |
Print version::
Motivational marketing. |
| Резюме: |
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused on selling. We are all better served pondering the psychology of the buyer ratherthan the techniques and tactics of selling. That's what Robert Imbriale has done in Motivational Marketing. This book is a valuable exercise in being about the customer."--The Foreword by bestselling author Dan S. Kennedy. |
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| Физически характеристики: |
1 online resource (xxvi, 198 pages) |
| Библиография: |
Includes bibliographical references (pages 189-190) and index. |
| ISBN: |
9780470149041 0470149043 1280900377 9781280900372 |