Motivational marketing : how to effectively motivate your prospects to buy now, buy more, and tell their friends too! /
Why Do People Buy, Anyway? Every businessperson, sales professional, advertising copywriter should be endlessly exploring this question. Sadly, few do. Instead, most stay stubbornly focused on the question of: how can we make them buy our 'thing'? And, sadly, most training remains focused...
Основен автор: | Imbriale, Robert. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2007.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=197890 |
Подобни документи: |
Print version::
Motivational marketing. |
Съдържание:
- Motivational Marketing; CONTENTS; FOREWORD; ACKNOWLEDGMENTS; INTRODUCTION; Chapter 1: Motivational Marketing and Why It Is Important to Your Business; Chapter 2: Motivate Your Prospects to Buy Now; Chapter 3: Taking Aim at Your Prospect's Emotions; Chapter 4: Emotional Motivator 1
- Fear; Chapter 5: Emotional Motivator 2
- Love; Chapter 6: Emotional Motivator 3
- Freebies and Bargains; Chapter 7: Emotional Motivator 4
- Effortless Moneymaking; Chapter 8: Emotional Motivator 5
- Making Dreams Come True; Chapter 9: Creating Your First Emotional Motivator Ad.