Mastering business planning and strategy : the power and application of strategic thinking /
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision...
Основен автор: | Elkin, Paul M. |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
London :
Thorogood,
℗♭2007.
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Издание: | 2nd ed. |
Серия: |
Masters in management series.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=191731 |
Подобни документи: |
Print version::
Mastering business planning and strategy. |
Резюме: |
Serves as a practical guide to developing successful business plans and strategies. This work looks at practical techniques for profiling the business and the competition, analysing the market, mastering strategic thinking, positioning for marketplace success, option appraisal and strategic decision making, as well as implementing change. |
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Описание на библ. документ: |
Previous edition: 1998. |
Физически характеристики: |
1 online resource (176 pages). |
ISBN: |
9781854184368 1854184369 |