Review of marketing research. Volume 3 /
Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implement...
| Други автори: | Malhotra, Naresh K. |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Armonk, N.Y. :
M.E. Sharpe,
℗♭2007.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199805 |
| Подобни документи: |
Print version::
Review of marketing research. Volume 3. |
| Резюме: |
Part of ''The Review of Marketing Research'' annual series that provides articles by the marketing field's leading researchers and scholars. The series includes literature reviews, methodologies, empirical studies, trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. |
|---|---|
| Физически характеристики: |
1 online resource (1 volume) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780765621238 0765621231 9780857247254 0857247255 |