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Product and market development for subsistence marketplaces /

This volume provides a more detailed and profound understanding of an important and, until recently ignored, global phenomenon: marketplaces where individuals living in poverty buy/sell products and services. It is estimated that as many as 4 billion people with buying power exceeding $14 trillion f...

Пълно описание

Други автори: Rosa, Jose Antonio, 1955-, Viswanathan, Madhu.
Формат: Електронна книга
Език: English
Публикувано: Amsterdam ; Boston : Elsevier/JAI, 2007.
Издание: 1st ed.
Серия: Advances in international management ; v. 20.
Предмети:
Consumer behavior > Developing countries > Congresses.
Consumers > Developing countries > Congresses.
Marketing > Developing countries > Congresses.
Subsistence economy > Congresses.
Consumer behavior > Developing countries.
Consumers > Developing countries.
Marketing > Developing countries.
Subsistence economy.
Sales & marketing.
Sales & marketing management.
BUSINESS & ECONOMICS > Marketing > General.
Gestion d'entreprises.
Consumer behavior.
Consumers.
Marketing.
Marktontwikkeling.
Productontwikkeling.
Subsistenzwirtschaft.
Developing countries.
Entwicklungsla˜nder.
Product development
Market development
Subsistence marketplaces
Electronic books.
Conference papers and proceedings.
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=199006
Подобни документи: Print version:: Product and market development for subsistence marketplaces.
Съдържание:
  • Foreword / Jagdish N. Sheth, Charles H. Kellstadt
  • Product and market development for subsistence marketplaces: consumption and entrepreneurship beyond literacy and resource barriers / Madhubalan Viswanathan, Jose Antonio Rosa
  • Understanding product and market interactions in subsistence marketplaces: a study in South India / Madhubalan Viswanathan
  • A family systems interpretation of how subsistence consumers manage: the case of South Africa / Julie A. Ruth, Rachel Oakley Hsiung
  • Potential vulnerabilities of U.S. subsistence consumers to persuasive marketing communications / Jerome D. Williams, William J. Qualls, Nakeisha Ferguson
  • Understanding subsistence marketplaces: exploring the contributions of participatory action research / Julie L. Ozanne, Bige Saatcioglu
  • Impact of entrepreneurship development through corporate interventions: an assessment of the case of HLL's Project Shakti / M.J. Xavier, J. Raja, S. Usha Nandhini
  • Participatory research methods for subsistence consumers / Edward McKenzie Abbey, Sharmin Attaran
  • Microcredit through the feminist lens: toward a more equitable approach to social entrepreneurship / Ina Freeman, Nancy Higginson
  • Marketing in subsistence markets: innovation through decentralization and externalization / Robin Ritchie, Srinivas Sridharan
  • Market orientation and performance in low-income countries: the case of Zimbabwean retailers / Steven Michael Burgess, Pfavai Nyajeka
  • Unilever's business in India's subsistence economies / Rohithari Rajan
  • Toward more responsive organizations: openness to change and culture preservation in subsistence and developing economies / Charles M. Wood
  • Consumption and environmental degradation: a long-term view / Kanwalroop Kathy Dhanda, Ronald Paul Hill
  • Market disintermediation and producer value capture: the case of fair trade coffee in Nicaragua, Peru, and Guatemala / Eric J. Arnould, Alejandro Plastina, Dwayne Ball.

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