All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers a...
| Основен автор: | Cusick, William J. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=284210 |
| Подобни документи: |
Print version::
All customers are irrational. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=284210 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.32 .C87 2009eb |
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