All customers are irrational : understanding what they think, what they feel, and what keeps them coming back /
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers a...
| Основен автор: | Cusick, William J. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
New York :
American Management Association,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=284210 |
| Подобни документи: |
Print version::
All customers are irrational. |
| Резюме: |
As many businesses are discovering, customer behavior doesn't always make sense. That really shouldn't be surprising. As recent studies have shown, people tend to base their decisions on more subconscious, emotional desires than on rational, practical choices. What's more, customers aren't able to tell you accurately why they do what they do. Combining recent research findings with real-world examples from his consulting practice on customer experience, William J. Cusick examines how the subconscious part of the brain drives the decisions and behavior of every customer on a daily basis and int. |
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| Физически характеристики: |
1 online resource (x, 229 pages) |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9780814414224 0814414222 0814414214 9780814414217 |