Съдържание: The new icons? :

Електронна книга

Основен автор:	Rutherford, Paul, 1944-
Формат:	Електронна книга
Език:	English
Публикувано:	Toronto [Ont.] : University of Toronto Press, ℗♭1994.
Предмети:	Television advertising. Publicite televisee. BUSINESS & ECONOMICS > Advertising & Promotion. LANGUAGE ARTS & DISCIPLINES > Communication Studies. Advertenties. Televisie. Message publicitaire. Publicite commerciale. Fernsehsendung. Werbesendung. Television > Advertising Electronic books.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=468602
Подобни документи:	Print version:: New icons?

Съдържание:

""Contents""; ""List of Photographs""; ""Acknowledgments""; ""Introduction: Ads as Art""; ""1 The First Clios (1948â€?58)""; ""In the Beginning""; ""Hard Sell/Soft Sell""; ""Exploring the Affluent Society""; ""On Materialism""; ""2 Studies in American Excellence""; ""Living in 'Marlboro Country' (1963â€?71)""; ""Coca-Cola's America (1969â€?82)""; ""Pepsi's 'New Generation' (1984â€?6)""; ""About Campaigns""; ""3 Art in the Service of Commerce""; ""The 'Creative Revolution'""; ""The Young & Rubicam Collection""; ""Britain's Creative 'Breakthrough'""; ""The Canadian Accent""
""A Postmodern Form?""""4 Reading the Bessies""; ""Identities""; ""Everyday life""; ""Tradition, Nature, and Modernity""; ""The Gospel of Consumption""; ""5 The Cannes Lions, Etc. (1984â€?92)""; ""Apple's 1984""; ""The World's Best Commercials?""; ""Sex, Laughs, and Rock 'n' Roll""; ""Images of Products""; ""6 The Captivated Viewer and Other Tales""; ""A Marketing Tool?""; ""Making Popular Culture""; ""The Active Viewer""; ""Afterword: Travels in Europe (October 1992)""; ""Appendix: How to View Commercials""; ""Listing of Commercials""; ""Sources""; ""Index""; ""A""; ""B""; ""C""; ""D""
""E""""f""; ""g""; ""h""; ""i""; ""j""; ""k""; ""l""; ""m""; ""n""; ""o""; ""p""; ""q""; ""r""; ""s""; ""t""; ""u""; ""v""; ""w""; ""y""; ""z""