Brands and branding /
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners,...
| Други автори: | Clifton, Rita., Simmons, John, 1948-, Ahmad, Sameena. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Profile Books,
2003.
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| Серия: |
Economist series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=179682 |
| Подобни документи: |
Print version::
Brands and branding. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=179682 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HD69.B7 B73 2003eb |
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