Brands and branding /
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners,...
| Други автори: | Clifton, Rita., Simmons, John, 1948-, Ahmad, Sameena. |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
London :
Profile Books,
2003.
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| Серия: |
Economist series.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=179682 |
| Подобни документи: |
Print version::
Brands and branding. |
| Резюме: |
Brands today are key engines of economic strength. Far from being a superficial or cosmetic communications exercise, brands have become a central organising principle behind many ambitious companies. This authoritative book contains contributions from some of the field's leading practitioners, academics and consultants, analysing the nature and benefits of brands - particularly in terms of their sustainable business value and their wider social advantages. This is the definitive business book on brands and branding. It not only explains the economic strength and importance of brands, but als. |
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| Физически характеристики: |
1 online resource (xv, 256 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
1847650007 9781847650009 1281031682 9781281031686 |