PR : fifty years in the field /
In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that...
| Основен автор: | Donoghue, Jack, 1916- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Toronto [Ont.] :
Dundurn Press,
1993.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=244865 |
| Подобни документи: |
Print version::
PR. |
| Резюме: |
In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that PR officers face. The book documents the strategies applied to and the lessons learned from public relations exercises involving such divergent events as the Hong Kong Courts Martial, the Manitoba flood of 1950, the Manitoba polio epidemic of 1953, and the National Energy Program. It also describes. |
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| Физически характеристики: |
1 online resource (x, 188 pages) : illustrations, portraits |
| ISBN: |
9781554882687 1554882680 9781459714434 1459714431 |