PR : fifty years in the field /
In PR: Fifty Years in the Field, Jack Donoghue brings together the results of a lifetime in public relations -- in the military, public, and private sectors. Each chapter focuses on a different public relations problem, so that the collection as a whole reflects the full spectrum of challenges that...
| Основен автор: | Donoghue, Jack, 1916- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Toronto [Ont.] :
Dundurn Press,
1993.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=244865 |
| Подобни документи: |
Print version::
PR. |
Съдържание:
- Foreword; Preface; Acknowledgements; PART ONE: The Military; Chapter One: History; Chapter Two: Exercise Muskox; Chapter Three: The Hong Kong Courts Martial; Chapter Four: Redramp; Chapter Five: Manitoba's 1953 Polio Epidemic; Chapter Six: Germany; Chapter Seven: Nigeria; Chapter Eight: PR and Royalty; PART TWO: The Public Sector; Chapter Nine: Information Canada; Chapter Ten: Farewell to Arms
- Now, the Public Service; Chapter Eleven: Hudson 70; PART THREE: The Private Sector; Chapter Twelve: A Park for All Seasons; Chapter Thirteen: Alberta Nurses' Strike, 1977.