Strategic customer management : strategizing the sales organization /
A revolution is taking place in the way companies organize and manage the 'front-end' of their organization, where it meets its customers. This book aims to provide insights into how this revolution is unfolding and to provide a framework for executives and management students to address t...
| Основни автори: | Piercy, Nigel., Lane, Nikala. (Author) |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Oxford ; New York :
Oxford Univ. Press,
℗♭2009.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=271283 |
| Подобни документи: |
Print version::
Strategic customer management. |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=271283 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HF5415.5 .P54 2009eb |
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