Hospitality strategic management : concepts and cases /
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover curren...
| Основен автор: | Enz, Cathy A., 1956- |
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| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2010.
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| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=274907 |
| Подобни документи: |
Print version::
Hospitality strategic management. |
| Резюме: |
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover current topics such as innovation, entrepreneurship, leadership, ethics, and franchising. Eight full case studies with exhibits and documents address the areas of lodging, food service, tourism e-commerce, gaming, cruise lines, and airlines, making this book ideal for executive level training courses or h. |
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| Описание на библ. документ: |
Previous ed. was co-authored with Jeffrey S. Harrison and his name appeared first on t.p. |
| Физически характеристики: |
1 online resource (xviii, 676 pages) : illustrations, maps |
| Библиография: |
Includes bibliographical references (pages 595-643) and index. |
| ISBN: |
9780470399286 0470399287 9780470320174 0470320176 9786612112782 6612112786 |