Hospitality strategic management : concepts and cases /
Updated to include the current models, theories, and hospitality practices, Hospitality Strategic Management: Concept and Cases, Second Edition is a comprehensive guide to strategic management in the international hospitality industry. Author Cathy A. Enz uses the case study approach to cover curren...
| Основен автор: | Enz, Cathy A., 1956- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Hoboken, N.J. :
John Wiley & Sons,
℗♭2010.
|
| Издание: | 2nd ed. |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=274907 |
| Подобни документи: |
Print version::
Hospitality strategic management. |
Съдържание:
- Hospitality Strategic Management: Concept and Cases, Second Edition; CONTENTS; PREFACE; ABOUT THE AUTHOR; Chapter 1: STRATEGIC MANAGEMENT; Chapter 2: THE ENVIRONMENT AND EXTERNAL STAKEHOLDERS; Chapter 3: STRATEGIC DIRECTION; Chapter 4: ORGANIZATIONAL RESOURCES AND COMPETITIVE ADVANTAGE; Chapter 5: STRATEGY FORMULATION AT THE BUSINESS-UNIT LEVEL; Chapter 6: CORPORATE-LEVEL STRATEGY AND RESTRUCTURING; Chapter 7: STRATEGY IMPLEMENTATION THROUGH INTERORGANIZATIONAL RELATIONSHIPS AND MANAGEMENT OF FUNCTIONAL RESOURCES; Chapter 8: STRATEGY IMPLEMENTATION THROUGH ORGANIZATIONAL DESIGN AND CONTROL.
- Chapter 9: STRATEGIES FOR ENTREPRENEURSHIP AND INNOVATIONChapter 10: GLOBAL STRATEGIC MANAGEMENT AND THE FUTURE; CASES; NOTES; GLOSSARY; INDEX.