The handbook of marketing research : uses, misuses, and future advances /
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses.
Автор-организация: | Sage Publications., Sage eReference (Online service) |
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Други автори: | Grover, Rajiv, 1953-, Vriens, Marco. |
Формат: | Електронна книга |
Език: | English |
Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2006.
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Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474707 |
Подобни документи: |
Print version::
Handbook of marketing research. |
Резюме: |
Promoting the overarching business philosophy of customer/market focus, this book identifies such troubling trends as biased sample answers on long questionnaires, and 'professionals' whose job is to skew focus group responses. |
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Физически характеристики: |
1 online resource (xi, 705 pages) : illustrations |
Библиография: |
Includes bibliographical references and index. |
ISBN: |
9781412973380 1412973384 9781452261539 1452261539 |