Местоположение: The development of marketing management :

Корично изображение

Електронна книга

The development of marketing management : the case of the USA, c. 1910-1940 /

This book explores the development of US marketing management thought in the early part of the 20th century, focusing on the relationship between the thought and historical contexts rather than on theoretical developments.

Основен автор:	Usui, Kazuo, 1953-
Формат:	Електронна книга
Език:	English
Публикувано:	Aldershot, England ; Burlington, VT : Ashgate, ℗♭2008.
Серия:	History of retailing and consumption.
Предмети:	1900-1999 Marketing > Management > Case studies. Marketing > United States > History > 20th century. Marketing > United States > Management > History > 20th century. Marketing. BUSINESS & ECONOMICS > Marketing > General. BUSINESS & ECONOMICS > Distribution. Marketing > Management. United States > . Electronic books. Electronic books > Case studies > History. Case studies. History.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270530
Подобни документи:	Print version:: Development of marketing management.

Онлайн достъп от Библиотека ”Паница” на Американския университет в България:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=270530

Провери в Paniza Library, AUBG	Сигнатура:	HF5415.1 .U88 2008eb