Корично изображение Електронна книга

Marketing scales handbook : a compilation of multi-item measures for consumer behavior & advertising research. Volume 5 /

Основен автор: Bruner, Gordon C., 1954- (Author)
Формат: Електронна книга
Език: English
Публикувано: Fort Worth, Texas : GCBII Productions, LLC, [2009]
Издание: (Library version).
Предмети:
Marketing research > Statistical methods > Handbooks, manuals, etc.
Scaling (Social sciences) > Handbooks, manuals, etc.
BUSINESS & ECONOMICS > Industrial Management.
BUSINESS & ECONOMICS > Management.
BUSINESS & ECONOMICS > Management Science.
BUSINESS & ECONOMICS > Organizational Behavior.
Marketing research > Statistical methods.
Scaling (Social sciences)
Marktonderzoek.
Marketing.
Schaalmethoden.
Electronic books.
Handbooks and manuals.
Handboeken (vorm)
Онлайн достъп: http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=771956
Подобни документи: Print version:: Marketing scales handbook. v. 5 : A compilation of multi-item measures for consumer behavior & advertising research.
Физически характеристики: 1 online resource (xxii, 1,023 pages)
Библиография: Includes bibliographical references and indexes.
ISBN: 9780615273273
0615273270

Подобни библ. документи