Perspectives on marketing : the agency perspective /
"In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to...
| Основен автор: | Miletsky, Jason I. |
|---|---|
| Други автори: | Hand, Michael. |
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
[Boston] :
[Course Technology],
[℗♭2009]
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306352 |
| Подобни документи: |
Print version::
Perspectives on marketing. |
| Резюме: |
"In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to measure results, the best and worst campaigns ever run and a whole lot more. What makes this book different from other marketing books is that there is no author collaboration or sharing of information during the writing process. Neither author was aware of what the other was writing. The result is a fascinating, no-holds-barred look at marketing as both the client and agency see it, leaving readers with a list of action items and a better understanding of core marketing concepts to dramatically improve their strategies"--Resource description page. |
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| Описание на библ. документ: |
Includes index. |
| Физически характеристики: |
1 online resource (xvii, 377 pages) : portraits |
| Формат: |
Master and use copy. Digital master created according to Benchmark for Faithful Digital Reproductions of Monographs and Serials, Version 1. Digital Library Federation, December 2002. |
| ISBN: |
9781598639346 159863934X |