Perspectives on marketing : the agency perspective /
"In an easy-to-read, question/answer format, Jason Miletsky provides the agency perspective while Michael Hand gives the client point of view on topics including the dynamics of the client/agency relationship, what marketing's really about, executing a successful campaign, the best ways to...
Основен автор: | Miletsky, Jason I. |
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Други автори: | Hand, Michael. |
Формат: | Електронна книга |
Език: | English |
Публикувано: |
[Boston] :
[Course Technology],
[℗♭2009]
|
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=306352 |
Подобни документи: |
Print version::
Perspectives on marketing. |
Съдържание:
- The relationship
- The foundations
- Getting to work
- Evaluation
- Just for fun.