Publishing for profit : successful bottom-line management for book publishers /
Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing.
Основен автор: | Woll, Thomas, 1948- |
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Формат: | Електронна книга |
Език: | English |
Публикувано: |
Chicago, Ill. :
Chicago Review Press,
℗♭2010.
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Издание: | Rev. and expanded 4th ed. / |
Предмети: | |
Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305542 |
Подобни документи: |
Print version::
Publishing for profit. |
Резюме: |
Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing. |
---|---|
Физически характеристики: |
1 online resource (xxvi, 373 pages) : illustrations |
Библиография: |
Includes bibliographical references (pages 362-365) and index. |
ISBN: |
9781569765623 1569765626 9781569765647 1569765642 9781569765630 1569765634 |