Publishing for profit : successful bottom-line management for book publishers /
Publishing is a rapidly changing business, and this comprehensive reference is right in step - covering operations, finances, and personnel management as well as product development, production, and marketing.
| Основен автор: | Woll, Thomas, 1948- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Chicago, Ill. :
Chicago Review Press,
℗♭2010.
|
| Издание: | Rev. and expanded 4th ed. / |
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=305542 |
| Подобни документи: |
Print version::
Publishing for profit. |
Съдържание:
- C℗đ : commitment, consistency, credibility
- The publishing environment
- Define your niche
- Make planning primary
- Keep your staff lean (but not necessarily mean)
- Protect your assets
- The editorial process/content management
- Production and manufacturing
- Sales
- and more sales
- Subsidiary rights
- Direct response marketing : Internet 101
- Operations, fulfillment, and accounting
- Electronic publishing and marketing
- Returns.