Market research handbook.
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest res...
| Други автори: | Hamersveld, Mario van., Bont, Cees de, 1964- |
|---|---|
| Формат: | Електронна книга |
| Език: | English |
| Публикувано: |
Chichester, West Sussex, England ; Hoboken, N.J. :
John Wiley & Sons,
℗♭2007.
|
| Издание: | 5th ed. / |
| Серия: |
ESOMAR world research publication.
|
| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=323775 |
| Подобни документи: |
Print version::
Market research handbook. |
| Резюме: |
The fifth edition of what was formerly know as The ESOMAR Handbook of Market and Opinion Research has been completely revised to reflect the latest approaches in the rapidly changing world of professional market research. The new Handbook stands out from earlier editions by explaining the latest research techniques and methodologies within a contemporary business context. Yet it remains an invaluable and practical day to day reference work for the modern market researcher. Truly international in outlook and approach, the Handbook combines contributions from over 40 research thought leaders an. |
|---|---|
| Физически характеристики: |
1 online resource (xxvi, 627 pages) : illustrations. |
| Библиография: |
Includes bibliographical references and index. |
| ISBN: |
9781119208044 1119208041 047051793X 9780470517932 0470517689 9780470517680 |