Съдържание: Public relations and communication management in Europe :

Електронна книга

The book challenges the notion that public relations in Europe is no more than a copy of the Anglo-American approach.

Други автори:	Ruler, Betteke van, 1948-, Vercic, Dejan.
Формат:	Електронна книга
Език:	English
Публикувано:	Berlin ; New York : Mouton de Grouter, ℗♭2004.
Предмети:	Public relations > Cross-cultural studies. Public relations > Europe. Relations publiques > Etudes transculturelles. Relations publiques > Europe. BUSINESS & ECONOMICS > Public Relations. Public relations. Europe. Electronic books. Cross-cultural studies.
Онлайн достъп:	http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=210939
Подобни документи:	Print version:: Public relations and communication management in Europe.

Съдържание:

Table of contents; Acknowledgements; Foreword; Overview of public relationsand communication management in Europe; Austria; Belgium; A constructivistic approach to public relations; Bosnia-Herzegovina; Bulgaria; Croatia; Estonia; Finland; The reflective paradigm of public relations; France; Germany; Greece; Hungary; Ireland; The transitional approach to public relations; Italy; Malta; The Netherlands; Norway; Poland; The public sphere as central concept of public relations; Portugal; Russia; Serbia and Montenegro(The Federal Republic of Yugoslavia); Slovakia; Slovenia.