International public relations negotiating culture, identity, and power /
This work offers an innovative critical approach to international public relations theory and practice. It presents the cultural-economic model of international public relations practice, a model that describes and explains public relations techniques and practices in a variety of regulatory, politi...
| Основен автор: | Curtin, Patricia A. 1955- |
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| Други автори: | Gaither, Thomas Kenneth. |
| Формат: | Електронен |
| Език: | English |
| Публикувано: |
Thousand Oaks :
Sage Publications,
℗♭2007.
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| Предмети: | |
| Онлайн достъп: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 |
| Онлайн достъп от Библиотека ”Паница” на Американския университет в България: |
http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&AN=474520 |
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| Провери в Paniza Library, AUBG | Сигнатура: |
HM1221 .C87 2007eb |
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